Klaus Zellmer, previously a high-ranking executive at Porsche, has been announced as the new chairman of the board of Skoda, replacing Thomas Schäfer as of 1 July.
Zellmer, currently serving as sales, marketing and aftersales boss of the Volkswagen brand, joined Porsche in 1999, leaving for a six-year stint at Daimler in 2004 before returning to Porsche as chief marketing officer.
His most recent position at the sports car brand was as president and CEO of Porsche Cars North America, a role he left in 2020 for his latest job at Volkswagen.
His appointment as boss of Skoda comes as chairman and COO Schäfer leaves at the end of June to head up the Volkswagen brand, taking over from Ralf Brandstätter, who will now oversee the Volkswagen Group's Chinese operations.
