Can I talk shop? I know, I don’t want to either, but Elon Musk has gone off on one.
Tesla’s chief executive, who has had a mixed relationship with the media, tweeted recently that the “problem is journos are under constant pressure to get max clicks and earn advertising dollars or get fired.”
Which, by the way, we’re not. Certainly not here, anyway.
“Tricky situation,” he went on, in that not-very-nuanced, fewer than 281 characters way that’s so popular these days, “as Tesla doesn’t advertise, but fossil fuel companies and gas/diesel car companies are among world’s biggest advertisers.”
Right. Where to begin?
For a start, I’ve never, in 21 years in this business, been influenced or pressured to write or amend a story to keep advertisers happy. It’s important you know that.
Sometimes we write things here that upset people who make cars – or other things advertised in our magazine pages or on this website – and that’s fine by us. On occasion, they’ve objected to these things so much that they have left us for a while. Perhaps what we write makes life difficult for the sales team upstairs (hi, guys) and that’s fine too (sorry, guys).