From umbrellas hidden in car doors to ice scrapers in fuel filler caps, Skoda’s ‘simply clever’ solutions have become a hallmark of the brand.

Such practical design features might not seem to have much in common with the fast-paced world of technology start-ups - but the firm believes it’s those nascent companies that can provide a new sort of ‘simply clever’ solution.

The massive changes the car industry is undergoing are well known: electrification, autonomy, connectivity, new buying methods and more are forcing car makers - sorry, mobility providers - to reinvent the way they operate. That includes looking to outside companies for help.