Audi split up people's time into a number of categories: productive time (working), quality time (family) and downtime.
It built a capsule emulating a self-driving car's interior and tested 30 "young, techy millennials" to see what distracted them in-car.
This test focused on the best environment for productive time, which means that you can work for another hour in your day just in case you don't do enough already…
So what did the research find? There were three focuses: sound, light and digital.
Audi found that people were most productive when road noise was blocked out and soothing music such as waterfall sounds was played.
Light with a gentle blue tint also helped concentration.
Digital - in this context, when the car windows become screens - was best for productivity when there wasn't too much going on, such as advertising.
None of this is awfully surprising (I know I don't want to see advertising or hear someone else's music choices when I'm working), but it does demonstrate a vision of how we might work in the future. The inside of you car could well become a better office space than an actual office space, totally personalised to your preferences and with no distractions.
The future of the car: an Autocar special guide