Making the F-Pace handle in a way that felt consistent with the traditions of its badge was one of Jaguar’s most notable triumphs as it graduated from saloons and sports cars to building SUVs.

Had it not done so, the F-Pace would still have found customers — but only as yet another SUV in an increasingly anonymous ocean of choice.

Jaguar I-Pace eTrophy racing series to support Formula E

The onus on Jaguar to do so again with the I-Pace is even more pressing. Firstly, because the firm has experimented with a new look for the model — one not necessarily conducive to a buyer’s established idea of a Jaguar and therefore one doubly in need of a distinctive dynamic identity. And secondly, because the hum of electric motors has become a great leveller in the business of building cars.