Has Jaguar been wasting its time for the past 17 years, with the endless honing of its saloon cars into best-in-class driving machines?
If you look at the most recent retail sales figures for the company, you could well argue exactly that. According to Tata’s own figures, in the 10 months between April last year and January this year, the company sold 132,825 cars.
Over the 10 months it was Jaguar’s biggest-selling model by a significant amount, with 51,853 examples finding a home. And if the F-Pace’s sales this January are anything to go by, the new model could settle down to an annual production of around 70,000 units.
Even now the F-Pace is Jaguar’s best seller. Over our 10-month window, the XE compact saloon clocked sales of 34,627 — a very healthy jump over the previous period.
But the full-year total for the XE will probably be just under 43,000 units. By contrast, BMW sold nearly 142,000 3 Series models last year in Europe alone, pus another 100,000 or so in both China and the US.