Volvo announced this morning (5 July) that, from 2019, every model it launches will be electrified, marking the end of the internal combustion engine as we know it.

What a bold move! No other manufacturer I’ve spoken to recently has been willing to rule out traditional petrol and diesel engines in their line-ups for the next decade, which always gives me the distinct impression that most of the industry is hedging its bets.

In today’s announcement, Volvo boss Håkan Samuelsson stated: “This is about the customer. People increasingly demand electrified cars and we want to respond to our customers’ current and future needs.”

Which got me thinking. Is he right? Broadly speaking, yes. Electrified sales are rising and therefore demand is increasing. But are you writing off an entire section of the car-buying public by failing to offer traditional engines?

Mine is not a scientific investigation, it’s merely an anecdotal story across generations. My brother, who always wants the latest technology, desires an all-electric car but there’s not a suitably priced one that ticks all the other boxes (boot space for the accoutrements of two young children etc). Instead, he’s opting for a plug-in hybrid and we’ve discussed that, in three years’ time, when the lease deal ends, there will likely be a suitable all-electric model for him.