Former head of Volvo design Thomas Ingenlath to lead new company; cars won't have Volvo badging

Volvo’s Polestar brand will launch a range of electrified vehicles, the company has confirmed - and none of them will carry the Volvo logo. They will instead be made under the Polestar Holding AB trading name.

No details have been given as to the first Polestar products to be launched, although the timing of this announcement and the accompanying picture of what is believed to be the brand’s logo on a car suggests a Frankfurt motor show launch this autumn is possible.

Opinion: why Polestar becoming a standalone brand is a perfect move

Suggesting that Polestar’s cars will be heavily based on existing Volvo models rather than pure standalone vehicles, a Volvo statement said: “Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars.”

However, Volvo and parent company Geely’s investment in two flexible platform architectures for all its large and small cars does raise the possibility of it developing heavily bespoke models for Polestar. In an Autocar scoop on Polestar's future in March, Håkan Samuelsson, president and chief executive of Volvo Cars, hinted that the first cars from Polestar would come from its large vehicle line, suggesting the 60 or 90 range of models.

Read more: First details of Volvo's Polestar plans revealed

In a further move that bucks industry convention and underlines just how keen the company is to differentiate itself from rival companies such as BMW’s M division, Audi’s RS offshoot ar Mercedes-AMG, Thomas Ingenlath, formerly Senior Vice President Design at Volvo, will become Chief Executive Officer at Polestar. 

Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”

Read more: Thomas Ingenlath wins Design Hero Award at the 2017 Autocar Awards

Samuelsson added: “Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group.”

Furthermore, Ingenlath will be joined at Polestar by Jonathan Goodman, who becomes Chief Operating Officer having been Senior Vice President Corporate Communication at Volvo Cars.

“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Samuelsson.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

Polestar was established as the motorsport arm of Volvo in 1996, and was bought by Volvo Cars July 2015. As well as creating Polestar cars under its own name, it will also sell performance packages for Volvos under the Polestar Engineered name.

 

 

 

 

Our Verdict

Volvo S60 Polestar

Volvo wants Polestar to rival the likes of Mercedes-AMG and BMW M, so does its S60 - not available in the UK - show there is hope for the future?

Join the debate

Comments
5

21 June 2017
Volvo need to push this division a lot more and make money from their investment, looking at the stats they only sold 40 V60's Polestars in 2016 and 18 in the first 3 months of this year.
Probably a loss leader but look how the Germans make big bucks from their proper AMGs, RS, M-Sports etc

 

Hydrogen cars just went POP

21 June 2017
What source do you refer to? The Polestar cars are sold all over the world and the numbers are far from your statement.

21 June 2017
Kacke wrote:

What source do you refer to? The Polestar cars are sold all over the world and the numbers are far from your statement.

Oh I was referring to UK sales (sorry could tell you Asia etc)

 

Hydrogen cars just went POP

21 June 2017
meant "couldn't" not "could".

 

Hydrogen cars just went POP

21 June 2017
Found this press release on the Volvo website “Volvo S60 and V60 Polestar get a renewed production of 750 cars in 2015”. I don’t think they do the S60 Polestar anymore so I’ll be surprized if it was many more than 800 sales worldwide in 2016.

 

Hydrogen cars just went POP

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK