Gerry McGovern, Land Rover’s head of design, has proved time and again that he has the Midas touch when it comes to both respecting heritage and reinventing for the future.

Few design teams, if any, have got it so consistently right in modern times, be it redefining established market leaders (Range RoverRange Rover SportDiscovery Sport) or smashing open all-new sectors (Evoque and, yes, Evoque Convertible).

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Yet with the Defender, McGovern and his team face their biggest challenge yet. The goal is no less than reinventing an icon, giving it broad enough appeal to triple sales from where the old vehicle left off without denting the credibility of a car that, even in its current absence, is the anchor of the Land Rover brand.