Gerry McGovern, Land Rover’s head of design, has proved time and again that he has the Midas touch when it comes to both respecting heritage and reinventing for the future.

Few design teams, if any, have got it so consistently right in modern times, be it redefining established market leaders (Range RoverRange Rover SportDiscovery Sport) or smashing open all-new sectors (Evoque and, yes, Evoque Convertible).

Read more: New Land Rover Defender is to be the brand's most high-tech car yet

Yet with the Defender, McGovern and his team face their biggest challenge yet. The goal is no less than reinventing an icon, giving it broad enough appeal to triple sales from where the old vehicle left off without denting the credibility of a car that, even in its current absence, is the anchor of the Land Rover brand.

Be in no doubt that, even in these days of booming soft-roader sales, the rough-and-tumble, all-terrain, go-anywhere abilities of the Defender are what underpin Land Rover as an authentic, heritage-laden 4x4 brand.

A hardcore Defender legitimises Land Rover’s branching out into ‘lifestyle’ sectors, as has been done so successfully with the Evoque and, to a degree, the new Discovery. For a parallel, look only to Jaguar, whose bosses knew well that the F-Pace and its imminent extended SUV family would never wash without first being underpinned by the F-Type.