We were 20 minutes into the press questions following Jaguar’s Formula E announcement at the Shard in central London before somebody mentioned Formula 1.
Jaguar’s press chief laughed that it had taken that long: I suspected he hoped the morning's conference would pass without the company’s disastrous three-and-bit-season foray into F1 being referenced by the assembled journalists.
Admittedly, it seemed almost rude to mention it. Jaguar was a completely different company back then.
In 2000, Jaguar was part of Ford’s Premier Auto Group, which was led by the former BMW engineering legend Wolfgang Reitzle. It had also become - for the second time in its history - a sister company to Land Rover, which Ford also purchased that year.
And here’s another way the Jaguar of 2000 was very different to today’s company: it sold more cars than it did in 2014. The company shifted 35,000 cars in Europe that year. This, thanks mainly to the much-maligned X-Type, rose to 60,000 by 2004. In 2014 Jaguar sold just 29,000 cars in Europe.
The story was much the same in the US. Jaguar shifted about 61,000 cars in 2002, a figure which had dwindled to just 16,000 cars in 2014. By contrast, Land Rover sold 41,000 cars in the US in 2002 and nearly 52,000 in 2014.