It is reported that this fact played a key role in the decision to allow the C-X75 to be used in the latest Bond film, Spectre. The car, which was built as a concept for the 2010 Paris show, was powered by four electric motors driven by diesel-fed gas turbines and had an electric range of about 30 miles. It was announced that up to 250 production cars would be made, powered by a downsized turbocharged petrol engine.
Although prototypes were made in conjunction with the Williams F1 team, the project was cancelled at the height of the economic downturn in December 2012.
Now, however, the C-X75’s enduring popularity - driven by its appearance in the Bond film - and its original role as a standard bearer for ground-breaking technology are set to be harnessed in the design of the all-electric SUV.
Blog - Why Jaguar is taking a leaf out of Tesla's book
As such, a debut at next year’s Paris show, six years after the C-X75 was first shown, is said to be a distinct possibility. It will be revealed as a concept - and our rendering is highly speculative - but the production version’s styling is said to be nearly identical to the upcoming show car, in line with Jaguar design director Ian Callum’s mantra of only showing concepts that are very close to production reality.
This decision also explains why Jaguar resisted the urge to use the C-X75’s appearance in Spectre to reignite sales plans for the hypercar. The benefits and profitability of selling even 250 C-X75s at around £750,000 each are said to be marginal beyond boosting brand profile, but
the launch of Jaguar’s first
all-electric vehicle is a crucial step in the firm’s growth.
It is understood the all-electric SUV will sit on the same aluminium architecture as the XE and F-Pace. The platform was designed with an all-electric powertrain in mind, as well as a variety of hybrid and plug-in hybrid applications.
Earlier this year JLR announced it was stepping up development of ultra-low-emissions technologies by doubling the size of its engineering and design centre in Whitley, Coventry. The site is expanding from 55 to 110 acres and has been earmarked for advanced powertrain and engineering teams, plus Jaguar’s design and advanced design departments and the firm’s global headquarters.
The investment is motivated by increasingly tight global emissions legislation, led by new Zero Emission Vehicle (ZEV) rules introduced in California and adopted by seven other US states.
These laws demand that, between 2018 and 2025, the number of new ZEVs sold must rise from 5% of all new cars to 15.4%. With those standards set to be replicated in many global markets, Jaguar and Land Rover must be able to meet targets to avoid penalties.
Jaguar also believes it has the ability to seize the initiative over its rivals by launching its first all-electric SUV ahead of or in line with their targets. With global demand for SUVs growing, insiders are said to believe that the timing of their launch and the bodystyle are perfectly positioned.
Sources also highlight Jaguar’s global dealer network as a key asset. It has been ramped up this year for the launch of the XE and F-Pace, and officials believe the size of the network gives them an opportunity to leapfrog Tesla’s customer reach.
Although Jaguar is leading JLR’s EV charge, Land Rover is expected to follow suit once its models move onto the new common architecture.