So, what happened? First, the airbag, of course, striking through the steering wheel community with the viciousness and indiscrimination of ash dieback disease.
But it wasn't the airbag's fault alone. Fixing the airbag problem was simply an enabler for designers and engineers. It raised our awareness of what a steering wheel could be. Soon enough, a solution to massive airbags had been engineered and with it came a belief in our own cleverness. We'd conquered the massive airbag threat, making them pretty yet still have an explosive balloon in their midst. If we could make airbags very small and still go off at the right time, we could do anything. For the first time, we saw the steering wheel’s true potential. We saw it as an exotic, in the way the Victorians saw the grey squirrel.
The excellent steering wheel would never thrive again.
First came the volume control – a simple extension of wiring already installed for a horn. Harmless enough, surely? If only we knew.
We should have seen the path that lay ahead of us, then. A path that, as the difference between a Ferrari F40 and an F12 shows, is one of true ruination. After volume control came the option to station flick and control the cruise. And when electronics, rather than just electrics, arrived, that finished things.
Only then did we realise: no wheel looked or felt dynamic. The feel had gone. The excellent had gone. The appearance would have to be designed back in.
I’m reluctant to apportion blame, but I think Audi’s R8 struck first. Racing cars have flat-bottomed wheels. So why not road cars? It’ll make them look racy, somebody thought. Curse that nugget of an idea in a designer’s brain, curse the planning meeting where it was signed-off, that would forever render the most sporting cars’ steering wheels un-round in some kind of effort to compensate for their bulk and ugliness.
The excellent steering wheel has been chased to near-extinction. Where it now survives and is nurtured, it thrives and excites. Perhaps one day we will manage its reintroduction into the wild. Meantime, cherish those places where it can still be found.