If the Geneva motor show has taught us one thing, it is that the car industry is undergoing some pivotal changes, not least of which is the VW Group’s attempts to position itself as a pioneer in electro-mobility - a subject a year ago it appeared none-too-ethusiastic about.
But in its rush to develop its own technologies beyond what its rivals are offering - not least of which the so-called 500km, 15-minute charge family car exclusively revealed by Autocar – I wonder if it isn’t missing a trick by simply turning to the company it keeps referencing as an inspiration in its new-found goals.
I refer, of course, to Tesla, which more than one VW executive, from CEO Matthias Müller down, has referenced in the past two days as an example of how to think quickly and act with decisiveness in the electric car market.
What form this could take is a moot point, however, so please forgive the total conjecture that follows.
Impending fines aside, it’s possible the VW Group could just buy Tesla and swallow it whole. Tesla's assets are said to be worth around £6bn, and its annual turnover around £2bn. VW's assets are said to be worth £200bn, and its annual profits around £7bn. The positive PR from the car industry’s most toxic brand buying its most evangelical one would cover a large proportion of the cost. But I find this unlikely.