Maruti Suzuki’s dominance in India is formidable. The subsidiary of Japanese manufacturer Suzuki enjoys a 52% market share in the country, which has a population of more than a billion people. The company is aiming to have a garage or dealership every 17 miles.

There are around 3000 dealers in India already, some servicing 250 cars a day, and the manufacturer estimates that it builds a new car every 16 seconds.

Its success compared to the standings in the European market puts things in context. The biggest chunk of the market on the continent belongs to the Volkswagen Group and its subsidiaries, which had a 24.9% share of all new car registrations from January to September 2015 (albeit before the damaging revelations of the emissions scandal).

But why does Maruti Suzuki - who’s parent company can only claim a meagre market share of 1.3% in Europe - have such a staggering portion of the Indian market?