You might have heard the name Lee Noble before; and you’re almost certain to be familiar with Noble Automotive, the team behind the M600, M12 GTO and other supercars and track-specials.

Noble founded Noble Automotive in 1999, and left in an acrimonious split with the company in 2006; he no longer has anything to do with the brand which bears his name. Subsequent projects from Lee Noble, like Fenix Automotive’s unnamed South Africa-built supercar attempted to recapture the essence of the Noble M12, but never sparked the same level of success as its inspiration.

Lee Noble to launch 515bhp per tonne Exile track car

Lee Noble’s second latest project, though, the 500bhp, 970kg Exile, promises a more convincing comeback for Noble, with Radical and McLaren-baiting performance, a deliberately small production target and a sub-£90,000 price tag.

In the time it's taken for the Exile to come to be, Noble created a toy as a side project; the Bug:R.

Lee Noble launches £18,000 Bug:R beach buggy

See, while the Exile's original GM engine caused a two-year delay in its development, another part of Noble’s brain was bored, and started work on the Bug:R; a beach buggy designed purely for fun. Noble created the car on a whim, and now plans to shift 20-30 of them every year.