Is a Trabant an exclusive car purely because it was built so long ago and was so flimsily made in the first place that there are now almost none left on our roads?
Is a Mahindra Indian Chief an exclusive car in the UK because its importer gave up quite early on in the game, meaning just half a handful ever made it to these shores in the first place?
And is the FSO Polonez now an exclusive automobile because there are now just two examples left in the whole world, the rest having been left to rot in fields on the outskirts of Gdansk?
The answer to all of the above, I’m fairly sure, is no. None of these decrepit old motor cars could ever be classed as exclusive. Rare maybe, but exclusive? No. Never were. Never will be. Amen.
Porsches, on the other hand, are – most people would surely agree – exclusive. But is there a point at which Porsches will no longer be considered exclusive if, as seems to be the case post-Macan, there are close to 200,000 of them being sold around the globe each year? And is a BMW still classed as an exclusive car given that some 1.66 million examples were sold globally in 2013?
BMW is still a highly desirable car brand, yes, but I’m not sure it can be considered exclusive any longer. But for the time being Porsche just about remains on the right side of the fence, and in order to stay there Porsche’s chief brain-boxes have come up with a formula.