History is very likely to record the 2014 Geneva motor show 2014 as the moment that Volkswagen Group took the significant step to overhaul the interiors of its bread-and-butter models with touchscreen-based technology.

This seismic step is important because VW’s current dominant position in the European car industry can be traced back to the late-1990s Golf Mk5 and the decision to invest in premium quality interior design to open a quality lead over rivals.

It was a gamble counted at the time in hundreds of millions of dollars of R&D, investment and production tooling that paid off by lifting VW’s models to a position where its models commanded a sales premium.

The opposition scrambled to catch-up, many failing to close the gap on quality, with a resultant loss of profitability. It really was that important to the business bottom line.