Peugeot's new Focus-rivalling hatchback is named Car of the Year 2014, beating the BMW i3 and Tesla Model S

The Peugeot 308 has been voted the Car of the Year 2014 after fending off stiff competition from the likes of the Tesla Model S and BMW i3.

Eligibility rules required contenders to have been on sale in at least five European markets by the end of 2013, with forecast sales of at least 5000 units per year.

A total of of 30 candidates were eligible for the Car of the Year 2014, and the first stage saw the entries whittled down to just seven cars: the BMW i3, Citroën C4 Picasso, Mazda 3, Mercedes-Benz S-class, Peugeot 308, Skoda Octavia and Tesla Model S.

The 308 collected 307 points in total, ahead of the BMW i3 with 223 points and the Tesla Model S with 216 points. Citroën's C4 Picasso received 182 points, while the Mazda 3 collected 180 points. A total of 172 points were cast in favour of the Skoda Octavia, while the Mercedes-Benz S-class collected just 170 points.

Candidates that did not make it through to the final round included the BMW 4-series, Ford Kuga, Hyundai i10, BMW X5, Kia Carens and the Jaguar F-type.

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Peugeot 308

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Comments
11

3 March 2014
I like the 308, its a handsome car, and a massive improvement over the old car. However, COTY? Its good, but not exceptional. Tesla or i3 should have won that

3 March 2014
I agree 100%. In fact, apart from it's styling, it's merely average in all aspects and doesn't do any one thing better than any car or any of
its rivals.

3 March 2014
I don;t think the fact that it doesn't do any one thing the best is a bad thing in the sector it competes in, but at least when the Focus won it, it was because it drove so well, styled completely differently, and was a game changer.

3 March 2014
Just glad it wasn't the milkfloat commonly known as the i3

3 March 2014
With the way many previous COTY awards have been decided, this was entirely predictable. Revolution, game changers, something new, something innovative rarely gets the nod. This should have been BMW or Tesla's award. The 308 isn't even what you'd call great as an overall car. But then, the COTY is like the Eurovision Song Contest.

3 March 2014
Lanehogger wrote:

With the way many previous COTY awards have been decided, this was entirely predictable. Revolution, game changers, something new, something innovative rarely gets the nod. This should have been BMW or Tesla's award. The 308 isn't even what you'd call great as an overall car. But then, the COTY is like the Eurovision Song Contest.

Given the Vauxhall Ampera and Nissan Leaf have won in 2 of the last 3 years, that reasoning doesn't really make sense.

Personally, if we were going down the everyday car doing everyday things very well, I'd have plumped for the Skoda Octavia for the fact it's as popular in Western Europe as it is in Eastern Europe, Asia etc etc. and does what it does exceptionally well. Not many cars have transcended so many markets in such a low price bracket.

Beyond that, it'd have been nice if Skoda were recognised for the way it has transformed itself in the last couple of decades.

3 March 2014
That Peugeot (and FIAT, another serial "winner") is on its knees after decades of producing "winners" has clearly escaped the minds of the ECOTY hacks. Porsche 928 aside, almost every ECOTY has been utterly unmemorable, deeply mediocre and usually unprofitable, too, as there are never enough real people out there who want to spend their own money on it. No change, then, with this car.

3 March 2014
308 adds nothing new to the party, should have been the Tesla.
It would’ve upset a few of the established players especially Aston and Porsche. Actually maybe that's why they didn’t win as VW/Porsche probably have quite alot of influence behind the screens.
So it’s a big well done to the new boys Tesla in my book, and a let off for Porsche as it gives them time to catch up on the electric front

typos1 - Just can’t respect opinion

3 March 2014
...I think the S-class would've got my vote. I know you could buy 10 308s for the price of a top-spec Merc. But by all accounts it achieves overall excellence (looks apart) and pioneers loads of new tech. Whereas the Peugeot??

3 March 2014
Should have been the SEAT Leon. Not even a final contender. It has beaten the 308 in every direct comparison I have read.

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Our Verdict

Peugeot 308

Peugeot needs its all-new family hatch to be a hit. Is it up to the job?

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Driven this week