The names of the companies exhibiting at International CES, the world’s biggest consumer technology show are intriguing – in some cases more so than the products that are being displayed.

Meandering around the enormous event at the Las Vegas Convention Centre a few caught my eye.

Dr Bott anyone? Not, as the name might infer, a supplier of remedies for worrying medical ailments, but a maker of ‘lifestyle products’ for Apple gadgets. How about Global Splendid International? You’d think the word ‘global’ encapsulates the firm’s wide-ranging remit without the addition of ‘international’.

All the major electronics companies are here too, showing off bendy tellys and other brilliant gadgets. CES is a tech geek’s dream and in recent years it has quietly taken on increasing significance for the automotive industry.