VW has aligned T-Roc Cabriolet list prices throughout the model range quite closely with those of the A3 Cabriolet and the drop-top 2 Series.

Given the status and perception of the VW brand at the moment and the relative desirability of the car in question, you might think that a decidedly bold strategy, to say the least. And you definitely will when you consider that, after options, the price of our test car rose to just above £40,000, which, for a 148bhp T-Roc, looks like an awful lot of money any which way you try to justify it.

Avoid the big wheels of an R-Line car, but don’t skimp on the engine. Have a 1.5 TSI Evo Design manual on standard 17s, with DCC (£1130) and a nice bright colour combination.

VW would probably counter by pointing out that true rivals for the car don’t really exist, and that the retail buyers signing up for the car are less likely to be put off by such a bold price positioning than other kinds of buyers might be. In justification of that positioning, VW has at least been fairly generous with standard equipment – but not so generous, clearly, that you can’t spend a lot of money on options.

What Car? new car buyer marketplace - Volkswagen T-Roc Cabriolet

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