This week’s test subject, the T-Roc Cabriolet, provides a new kind of motoring experience, according to Volkswagen: one that mixes “the rugged appeal of an SUV with the feel-good factor of the wind-in-the-hair open-top”. And anyone still puzzled as to why it might exist need only direct their attention to the sales figures of its manufacturer to find an explanation.
Having been available in only one bodystyle since its launch in 2017, the Volkswagen T-Roc has become one of VW’s biggest-selling models and is its fourth-most-popular car in the UK, after the Volkswagen Golf, Volkswagen Polo and Volkswagen Tiguan.
People like medium-sized crossover SUVs, then, and buy them in numbers that were still growing before the current market paralysis struck. As unintuitive as it may seem, that makes the T-Roc precisely the kind of car that might justify an extra bodystyle such as a convertible – at least from a business perspective. And since the T-Roc also attracts younger customers than some of the models higher in the sales ranks, those younger buyers might be particularly suggestible to the idea of drop-top motoring.
You can certainly follow the logic, but does it make for good product strategy? Is the crossover convertible a vehicle type that’s likely to stick? Stand by to find out.