From £15,6597
Our first drive on UK roads of new 1.6-litre 308 reveals the Peugeot to be pleasingly refined with a spacious, comfortable and premium interior
Steve Cropley Autocar
15 November 2013

What is it?

You’ve got to admire the fundamental can-do spirit of volume car manufacturers.

Most of us, when contemplating stepping into a competitive arena that contained opponents of the quality and ability of the latest Ford Focus, VW Golf, Vauxhall Astra and Seat Leon, would step straight again.

But Peugeot knows very well that to get UK sales back to their happy level of a decade ago it has to make a success of its latest C-segment entry, the new-shape 308, because its segment accounts for roughly a third of sales in the UK and all across Europe.

Three models back, the Peugeot 306, this car’s 'grandfather', as it were, sold out of its skin in this market, not least because it looked a bit like the super-successful 205 supermini, and because it coped with the UK’s uniquely poor roads and surfaces better than the Fords and VWs of the time.

Peugeot knows this perfectly well, and has invested heavily in its latest  model, given it completely new styling and a new modular platform, while upping the quality and cutting the weight. 

The result is an impressive car in a class of impressive cars — but what we knew from the first would help the 308’s prospects in this country was a distinctive persona and an ability to cope with the UK’s uniquely challenging roads.

The moment has arrived: we’ve just driven our first UK-spec car, an e-HDi 115 Feline, complete with six-speed manual gearbox and packed with luxuries like the full-glass panoramic roof, Alcantara-covered sports seats and 18-inch alloy wheels.     

What's it like?

It’s a lot better looking, for a start.

Peugeot’s designers haven’t exactly been radical with their new styling — the Golf’s enduring success shows buyers don’t want that — but they have come up with a more rounded, more modern shape. The new design ditches the wide-mouth frog grille and integrates pleasantly shaped flanks and handsome-looking lights into a whole that looks much better wrought and advertises the 140kg drop in mass compared to the previous (very heavy) model.


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The big news is the much-improved interior design and quality that lifts the car at least a class higher (some say more) than its peers, particularly making all rivals seem either austere or over-designed by comparison.

Most functions are grouped around an impressive-looking 9.7in screen, which works admirably, although a few old-school users still yearn for round knobs to control things like radio and ventilation.

Despite new proportions made possible by a new platform system, the car has a typically Peugeot driving position: sumptuous seats, pedals a mite too flat and too close, small-diameter wheel whose upper rim obscures the (elegant) instruments for some drivers but not all.

With careful tuning, most drivers can cope, but the easy comfort of a Ford or VW driving seat still eludes quite a few drivers. Peugeot will doubtless succeed with its dials-above-the-wheel philosophy, but there’s still work to do.

On the road, however, the small-diameter wheel is often a boon, especially in tight corners where wheel-winding is dramatically reduced. Peugeot seems also to have improved the road feel of the all-electric rack-and-pinion system, compared with a 208 that pioneered that layout; although a Golf or Focus is still better. 

Peugeot’s 1.6-litre diesels have been impressive for decades, and for all its comparatively modest 114bhp this latest e-HDi unit feels smooth and refined in normal use to the extent that it sometimes fades completely from audibility. There’s not much reward in thrashing it, though. Better to drive it on the easy low-end torque: 203lb ft at 1750rpm.

Other diesels are a little more responsive, but this one matches the gearbox ideally so it’s easy to make the car flow through the gear, a property many drivers value. The 308’s 0-62mph acceleration is nothing special, but it winds up to a respectable 118mph top speed, and cruises briskly at low revs in sixth, holding its speed well on long motorway gradients. It’s easy to see mid-50s on the fuel computer (the combined claim is 74.3mpg) and CO2 output squeezes under three figures at 98g/km.

Cornering moves from neutral to understeer as cornering effort increases and speeds rise, and there’s a little more body roll than some in the class (notably Focus). That would be okay if the promise of a soft suspension were accompanied by a special ability to plane away the surface irregularities common on our roads, but the 308 is no better than average-good at that.

It has a good primary ride — the car stays flat through dips and over serious humps — but it picks up surface noise more readily than we hoped. The UK is only 22 miles from France, but Peugeot’s engineers still seem not to have noticed.

Should I buy one?

You should, but probably not before discovering whether a Golf, Astra, Focus or Leon suits you better.

These cars all set such high standards, and all have such intriguing and disparate foibles that the only solution for the fastidious buyer is to do what we do: try them all and make a selection. However, we doubt whether you’ll find a car with a better-looking, more comfortable interior in among the rivals, or another 1.6-litre diesel with such impressive mechanical refinement. And that lack of wheel-winding that comes from the small-diameter, quick-geared steering wheel will appeal to many.

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Pressed for a ranking before we can do a proper comparison, we doubt the new Peugeot displaces Golf and Focus at the top of the tree. Its UK ride quality, in particular, is somewhat behind the best. But it’s a good car, for sure, and it’ll impress more buyers far more than the outgoing edition.

Peugeot 308 1.6-litre e-HDi 115 Feline

Price from £14,600; 0-62mph 10.2 sec; Top speed 119mph; Economy 74.3mpg; CO2 98g/km; Kerb weight 1160kg; Engine 4 cyls in line, 1560cc, turbodiesel; Power 114bhp at 4000rpm; Torque 203lb ft at 1750rpm; Gearbox 6-spd manual

Join the debate


15 November 2013
Looks ok from the outside despite the Astra-esque headlights. Inside looks very interesting. I would only be interested if it had an auto-box that didn't significantly increase fuel consumption. So it still has to be the Golf but I just can't bring myself to buy one as I fear that it would suck the very life out of me every time I looked at it on my driveway.

15 November 2013
Not that I own the 208 but I have driven one. It took me 2 minutes to adjust to the unique steering. I found it sporty and quite enjoyable to drive and had no problem looking at the dials or the road. I think the criticism on the wheel is a direct result of some drivers' unwillingness to change and adopt.

15 November 2013
i think Peugeot's marketing people might have shot themselves in the foot by providing the press with a car with 18 inch wheels. The ride is bound to be better on the more sensible wheels most peoples cars will come on. The car looks good from the outside, and upmarket from the inside. I suspect the large touch screen will work well in the showroom, although i remain unconvinced about it over real buttons in the real world. I suspect the new 308 will sell very well. (just not to me)

15 November 2013
Agree with other comments, might be less radical design to Peugeot's of old but I reckon it's a million times better. The test car looks pretty classy on the inside as well - would like to see the price before commenting further. Currently using touchscreen infotainment on our Golf and the most complicated button laiden system ever on our new Focus. (Sony unit) What's best? Neither. Big thumbs down then for Peugeot placing even more functions via touchscreen. It may work on smooth French roads but on Blighty's cheese grater surfaces, nope. It's against the law to use a mobile phone, but placing every car function on a central screen is allowed? I just don't get it. How can you operate a touchscreen without taking your eyes off the road?

15 November 2013
The reason for banning phone use full stop is because there are thousands of idiots who can barely drive at the best of times writing texts and emails while driving. A touch screen in a car should be better than an idrive system because you have direct contact and you click on the feature you see. There is no guess work. It's intuitive. Ford have made a mistake in the past. They tried putting lots of content in a small screen but peugeot have been smarter and put their functions in a bigger screen. In theory if you take a tesla as an example a bigger display surface means you can have most functions displayed clearly and logically without the complication of so many parts that you might find in say an Opel / vauxhall insignia with all its buttons and knobs... The roads play a small part in how well the system works. As with any form of interface it has to placed in a way that plays to its strengths and if the design has been poorly throughout the experience will suffer. Drive a BMW then try a tesla and you will be surprised. - hopefully not by the built in bonfire system ;-)

15 November 2013
[quote=scotty5] It's against the law to use a mobile phone, but placing every car function on a central screen is allowed? I just don't get it. How can you operate a touchscreen without taking your eyes off the road?[/quote] I have to agree. I'm seeing more and more people driving along, concentrating on their centre screens and glancing up to see whats going on ahead of them. Put what you want on a central screen, but leave the ventilation and basic stereo functions on a few prominent and easily felt for dials.

15 November 2013
I find myself really warming to this new 308. It has simple elegant exterior styling and a lovely interior (though I have reservations over the touch screen). I also reckon that getting a mid spec model with 16 or 17 inch wheels will significantly improve the ride and combined with the typically excellent French diesels could make a very satisfying car. If the reliability has improved, then it's a worthy contender in the sector and would be on my shopping list.

15 November 2013
"It has a good primary ride — the car stays flat through dips and over serious humps — but it picks up surface noise more readily than we hoped. The UK is only 22 miles from France, but Peugeot’s engineers still seem not to have noticed." 16 or 17 inch alloys ought to improve the ride. That along with fine refinement and nice interior. Appears to make this car a fine proposition.

21 November 2013
Kerb Weight: 1160 kg If that's not a typo then that's amazing - that's about what a 207 weighed!

7 January 2014
I test drove a SEAT Leon SC FR a few days ago and although it drove well (in sport mode, at least), I was seriously unimpressed with the car as a whole. Boring (dare I say, cheap) from the outside, plain-jane on the inside, touch-screen that didn't respond well when the dealer was prodding it and despite its £20k asking price, it didn't even come with now common elements such as automatic wipers as standard.

If that Leon is supposed to be one of the big contenders that I'm supposed to consider over this Pug, then the journos are either downplaying the 308's brilliance (probably because it lacks a German badge) or I have far too lofty a standard - probably a bit of both. :)

I've booked a test drive of the 308 for the 14th of January. If it drives and rides as well as the Kia Pro_Cee'd GT I also tested I'll be seriously impressed.

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