The Kia Quoris is the Korean manufacturer’s new flagship saloon, and a clear signal of the brand’s intention to compete head-to-head with the European motor manufacturers in the executive and luxury saloon sectors.
The five-metre-long, rear-drive machine is predominantly angled at the USA, Middle East and Russia, as well as the domestic South Korean market. In some countries, the Quoris is also known as the K900 or K9.
Already on sale in Kia’s homeland, the US market K9 was unveiled at the LA motor show in 2013.
Kia concedes that the prospect of an executive offering bearing its badge might seem incongruous to those European consumers who are more used to its range of competitively priced compact cars and SUVs.
However, it has been encouraged by healthy US sales of top-of-the-range versions of cars such as the Cadenza saloon, which suggests there is a consumer acceptance of Kia-branded high-end cars in America.
While the Korean-market K9 is powered by a 3.3-litre engine, overseas markets will have a 3.8-litre V6 or 5.0-litre V8, mated to an eight-speed automatic transmission. US pricing hasn’t been determined, but the range is expected to fall between $45,000 and $75,000.
One area is space; at 5090mm in length and with a 3045mm wheelbase, K9 offers vast amounts of interior room for even the tallest of occupants in the front or back. It is clearly a car designed for driving or being driven in, and there’s also a sizeable boot.
Another plus point is the amount of equipment and technology the Quoris is offered with, with the US market getting two trims - Premium and Luxury and two engines - a 3.8-litre V6 and 5.0-litre V8. The entry-level Premium models with folding, heated wing mirrors, a panoramic sunroof, solar control glass, which limits the amount of sunlight into the cabin to keep the heat down inside. Also there is acoustic glazed windows, automatic headlights and wipers, and a twin chrome exhaust system, and that is just the outside. Inside there is tri-zone climate control, rear sunblinds, leather upholstery, electrically adjustable driver's seat, ventilated front seats and heated rear seats, while upfront there is Kia's touchscreen infotainment system with front and rear cameras, USB connectivity, Bluetooth, sat nav and satellite radio.