What is it?
One of the most important new cars of this, or any other year, this is the all new Ford Mondeo.
Ford replaced Sierra with Mondeo in 1993, and since then this car has become an institution to motorists in the UK. Few will need reminding, but before the Ford Focus began its domination of the British registration charts, the Mondeo was our most popular new car. Despite the fact that the market for this size of family car is shrinking, Ford estimates that there are still around four million potential customers for this new saloon. In Ford of Europe CEO John Fleming's own words, there is no Ford product more important.
Our first taste of the car comes in a close-to-top spec left-hand drive 138bhp diesel model. At launch this July there will be three less powerful oil-burners below this in the range, as well as four petrol powerplants to choose from. This, however, is likely to be one of the biggest sellers, and if you've got a fleet car of its size to replace this year, it's sure to be the one you're most interested in.
What's it like?
It's big; that's what'll strike you hardest when you first clap eyes on the new Mondy. At 4778mm in length, it's 47mm longer than the last one, and a generous 74mm wider too. This is the five-door hatchback version; both the four-door saloon and the five-door estate, which launch at the same time as the hatch, are longer still. And inside, it feels that bit bigger too, particularly in the back, where there's now more than enough space for most adults to find comfort.
It's also bold. The Mondeo follows the S-Max, Galaxy and recently-facelifted C-Max in the adoption of Martin Smith's 'kinetic design' language, although in many ways it feels like the prime example of Ford's new look because it's so much like the Iosis concept that ushered in the new styling philosophy. Where uncomplicated straight lines characterised the last Mondeo, delicately cut chrome trim, tapered headlights, sharply-creased, shrink-wrapped panelling and a large trapezoidal grille distinguish this new one. It looks upmarket and much more buxomly attractive than its immediate forebear, and in a way that seems to reference the first two Mondeo generations much more effectively.