The entry-level Fiesta ST-1’s £18,995 sticker price achieves Ford’s aim, making the hot Fiesta look like a bit of a bargain next to rivals, most of which start at list prices beginning with a two.
It’s a bit of a red herring, of course, since very few will buy the car in ST-1 trim anyway; and for most, the deal secured on monthly finance will mean more than the one done on list price. Be that as it may, the point is clear: this car represents outstanding performance-car value.
The ST-1 gets an infotainment system with smartphone mirroring for both Apple and Android as standard, plus 17in alloy wheels, cruise control, Recaro fabric sports seats and a Thatcham alarm. Ford’s mid-spec equipment level costs £1000 extra, bringing upgrades for the car’s alloy wheels, seats, climate control and infotainment system.
And although you might think fuel economy wouldn’t matter much to hot hatchback clientele, the Fiesta ST is one that’s often used daily – and so its ability to return nearly 50mpg in real-world touring (it recorded 48.2mpg on our touring economy test) could well impress a great many.