The business has had a much-needed reality check over the past 12 months. It has been made much more efficient and pragmatic, and this time, Moers insists, it will build its success from firmer foundations.
Having become CEO in August 2020, Moers waited until March 2021 to announce the first car in his plan for the most famously elusive business turnaround in global sports car making – and it wasn’t a million-pound collector’s item or a right-on zero-emissions pariah. It was a better version of the firm’s core two-seater.
The Aston Martin Vantage F1 Edition is the new range-topping, series-production version of the Vantage front-engined super-sports car. It’s cheaper than its immediate predecessor (the Vantage AMR) but offers an even clearer connection with motorsport, having been pitched as Aston’s showroom version of its specially engineered Formula 1 safety car.
Months ago, having reviewed all of its current model line-up, Moers’ first challenge to his engineering team was to develop the Vantage to its full potential as a driver’s car, and to make it a considerably faster, better-handling track machine without compromising its on-road performance.