Sporty, stylish and sophisticated: just three reasons why you always promised yourself a BMW 3 Series.
Exclusivity used to be another, but after 1993, that ceased to be an issue, reflecting the fact that this was the greatest model range of the 20th century. It still is. Saloons, coupés, cabriolets, Tourings and the mad-as-hell M3s. With the seventh iteration of the 3 Series and the third of the 21st century, it is time to take a deep breath and assess BMW’s greatest hits.
In the beginning, 1975, there was the E21. We fan boys can only refer to 3s by their model codes. What BMW did here was shark-nose up a 2002 and turn a compact car into a much bigger one.
It did this by adding squishy 5 Series seats and developing a pocket-sized six-cylinder motor to purr away under the bonnet. The two-door saloon, a niche that no longer exists, has never been more prestigious, or more popular; a million buyers agreed after just six years. The top-of-the-line 323i offered tail-happy tomfoolery. Elsewhere, the other six, the 320, and the four-cylinder 316 feel surprisingly modern today.
Variety came in the shape of a scaffold-roll-bar Baur convertible.
If any model defined the 1980s, it was the E30. Slicker and less sharky but roomier, it had the models to keep buyers happy. They loved the extra two doors, the full convertible (although the Baur was still available initially), the Touring and the truly outstanding M3. Oh, yes, and BMW still did the two-door saloon. There were more engines. The UK may not have got any turbocharged diesels, but a four-wheel-drive X was around for a while. E30s have gone through the usual used car cycle and become sub-£1000 bangers, but now all models are on the up. It is a classic and the more cylinders the better. That makes some of the 316s and 318s rather more affordable, especially in four-door format. The 318iS remains a classy response to those pesky hot hatches.
The 1990s were all about the E36, except that you could still get yourself in the stub-tail E30-based hatchbacked Compact. The trouble with the new 3 Series was overconfidence. Gone was the solidity, and build quality issues affected early models. The soft dolphin frontage was not to everyone’s taste, either. At least the M3 came in a larger number of f lavours and as a proper coupé. Later on, though, the E36 grew up and build quality improved: it came with a diesel engine, too, just not a very impressive one with the 318td, but the 325tds was a far better effort. Buy now if you want a performance bargain because no one has said out loud that they're 24-carat classics.