Ian Callum says the XE won't follow the XF in getting an estate option
Rachel Burgess
15 September 2017

Jaguar will not launch an XE Sportbrake, despite the recent arrival of the new XF Sportbrake, according to design director Ian Callum.

Having previously said there would not be an XF Sportbrake in the current generation, Callum admitted that the strategy had changed with the arrival of new management but that the model had a “very difficult” business case.

Callum described the market as “clearly quite challenging” but said the new XF Sportbrake is better than the previous one.

However, he said there was no chance of the smaller XE getting an estate version. 

“The Sportbrake market is fairly static. From a business point of view, an XE Sportbrake is not an easy car to make happen. And it would be very challenging pricing for an XE [version].

“That market is vicious,” he added, referencing the competitiveness of the BMW 3 Series Touring and Audi A4 Avant

Callum said Jaguar could manage the XF Sportbrake to its advantage, but the same would not apply for its smaller sibling. 

The brand’s focus was currently on SUVs, he added, with the launch of the new E-Pace, which he described as “changing the landscape completely” for the car maker. 

Callum would not be drawn on rumours of a third SUV sitting at the top of the SUV family, but he said if such a model were to exist, it would have its own style, referencing the differences between the F-Pace and E-Pace.

Related stories: 

Jaguar XF Sportbrake review 

Jaguar XE review 

Jaguar E-Pace revealed 

Our Verdict

Jaguar XE

Jaguar's first attempt at a compact exec saloon is good - very good. But can the XE hold off the BMW 3 Series and Alfa Romeo Guilia to retain its crown?

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Comments
17

15 September 2017

If you succeed in building a sportswagon-like version like Alfa Romeo did with the 156, I am sure that Jaguar would be able to sell more of them than the regular saloon version in some countries. Looks, more practicality and rear passengers headroom, who wouldn't want that?

15 September 2017

Not to worry.

15 September 2017

To be fair I think Jaguar are right in this. The 3 series market is in decline and SUVs are in the ascendency. That said I would like to see a convertible though I'm not really sure whether even that market now exists like it used to. Jaguar should build a larger more luxurious SUV next and replace the XJ with an electric model. I'd also love to see Jaguar do their own answer to the Audi R8 but the market maths might not stack up. 

15 September 2017

Take it you couldn't find a pic of the new sportsbrake for the article then?

15 September 2017

Take it you couldn't find a pic of the new sportsbrake for the article then?

15 September 2017
Paul73 wrote:

 Take it you couldn't find a pic of the new sportsbrake for the article then? 

Unless they've updated the article, the blue car is an XF sportbrake, and the red car is an XE?

15 September 2017

The blue car is the OLD Sportsbrake...Theres a new one....

15 September 2017
speckyclay wrote:

Paul73 wrote:

 Take it you couldn't find a pic of the new sportsbrake for the article then? 

Unless they've updated the article, the blue car is an XF sportbrake, and the red car is an XE?

 

https://www.jaguar.co.uk/jaguar-range/xf/index.html?cm_mmc=PPC_Google-_-Jaguar_UK-_-PN_ALON_EXA_XF-Sportbrake_2-_-jaguar+xf+sportbrake&gclid=CIiNq8yVp9YCFcud7Qodga8Jjg&gclsrc=aw.ds&dclid=CNrYtcyVp9YCFRKO7Qod0DwEwQ

 

exhibit A

15 September 2017
speckyclay wrote:

Paul73 wrote:

 Take it you couldn't find a pic of the new sportsbrake for the article then? 

Unless they've updated the article, the blue car is an XF sportbrake, and the red car is an XE?

 

https://www.jaguar.co.uk/jaguar-range/xf/index.html?cm_mmc=PPC_Google-_-Jaguar_UK-_-PN_ALON_EXA_XF-Sportbrake_2-_-jaguar+xf+sportbrake&gclid=CIiNq8yVp9YCFcud7Qodga8Jjg&gclsrc=aw.ds&dclid=CNrYtcyVp9YCFRKO7Qod0DwEwQ

 

exhibit A

15 September 2017

This is a good decision. I like cars like this, but the overwhelming evidence is that other people don't. The people who used to buy this kind of car now buy SUV's.The Alfa is mentioned by voyager12 a good case in point. It was a lovely looking car, but I doubt if it was a commercial success. In fact Alfa's problem is that very few of its cars are commercial successes. They have now gone down the SUV route. The makes that sold cars on the basis of their sporting prowess, (Alfa Romeo, BMW, Jaguar, Honda, Mercedes, Bentley, even) are all making SUV's. Times change, and those that don't change with them disappear.

Happy motoring

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