Currently reading: New pic: Kia Ray concept
Plug-in hybrid will be revealed at next week's Chicago motor show

This is the latest picture of the new Kia Ray, a plug-in hybrid concept car that will be revealed at next week’s Chicago motor show.

It has been styled by the Kia Design Centre America, and the company says the Ray "will contribute to Kia’s ongoing development of alternative-fuel vehicles".

See pics of the Kia Ray concept

The Kia Ray features a working hybrid powertrain, while its exterior design is described as being "more of a concept, designed to show that hybrid cars can be good looking and sporty".

Kia already has hybrid fuel-cell prototypes being evaluated in California and Korea. Sister company Hyundai is putting a hybrid vehicle on sale in Korea later this year, and Kia is set to follow suit in 2011.

In addition, the firm will begin on-road testing of petrol and diesel hybrid vehicles in Britain this year, although no date has been set for when they will go on sale in the UK.

The Chicago motor show begins on 11 February, when full details on the Ray will be released.

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pabs 4 February 2010

Re: New pic: Kia Ray concept

pdmc wrote:

Another day, another teaser. *sigh* I blame Porsche and the Panamera for this craze. A car so ugly it had to be revealed in stages. I cannot work out why they are all at it now.

this one doesn't look ugly though. I think it looks very interesting

pdmc 4 February 2010

Re: New pic: Kia Ray concept

Another day, another teaser. *sigh* I blame Porsche and the Panamera for this craze. A car so ugly it had to be revealed in stages. I cannot work out why they are all at it now.