New 2021 Peugeot 308 shows off dramatic design overhaul

PSA’s strategy so far has been for EMP2 models to be offered with plug-in hybrid technology and for smaller CMP models to come with dedicated electric versions, both offered alongside existing petrol and diesel variants.

The 308 is set to get a plug-in hybrid drivetrain, mixing a 1.6-litre petrol engine with an electric motor to drive the front wheels in a mainstream variant. However, it’s a proposed second plug-in hybrid model that will interest enthusiasts.

This model, developed by the brand’s new PSE performance arm that has developed the Peugeot 508 PSE, would gain an additional electric motor on the rear axle – a set-up already used on the 3008 PHEV – to give the 308 four-wheel drive and create a new 300bhp-plus hot hatch version that would also receive a host of sporty chassis and styling upgrades to challenge the likes of the Volkswagen Golf R.

The PSE badge is set to appear first on a range-topping performance version of the 508. Should the 508 PSE be a success, Imparato told Autocar the PSE formula could be applied “on the 3008 and other cars”, a comment that alludes to the desire to extend it to the 308.

Success won't be judged on sales, either, but instead on the reputation and acclaim the PSE models receive. To that end, the PSE project is as much about “transforming electric cars” and the perception of them, because Imparato sees “a big opportunity for a line-up of sporty cars” in this mould.

The GTi badge won't be used on the 308 or any other Peugeots apart from the 208. Even then, it might be limited to the UK only and be based on the electric version as part of the company’s plans to switch PSE's involvement in its models to electrified powertrains only.

The next 308 range will again include five-door hatchback and estate versions, with still no return for the likes of the 308 CC coupé-convertible seen in previous generations, due to the lack of profitability with such cars. “I love these cars but today there are three other topics first,” said Imparato, naming 5G connectivity and autonomous vehicle development alongside electrified models.

However, a crossover version of the 308 is a strong possibility for Peugeot. It has noted the success of the Mercedes-Benz GLA, effectively a raised version of the Mercedes-A-Class hatchback. In addition, fellow PSA brand DS is planning both hatchback and crossover versions of its new DS 4 A-Class/GLA rival, which is due later this year with a shared body-in-white. There’s enough of a gap between the 308 and larger 3008 SUV to make such a car a reality.

Updated petrol and diesel engines will continue to be offered alongside the plug-in hybrids. Peugeot is still committed to diesel and is even offering it in its new 208 and 2008 models at a time when many rivals are abandoning the fuel at this end of the market.