Sister car to the new Toyota Aygo and Citroën C1 to go on sale in July with a focus on personalisation
1 May 2014

The new Peugeot 108 will go on sale in the UK this July, with prices starting from £8245.

Built in the same plant in the Czech Republic alongside sister models from Toyota and Citroën, the new 108 will be offered in Peugeot's four familiar trim levels - Access, Active, Allure and Feline. A convertible model called the 108 TOP will also be available.

Standard equipment on entry-level models includes six airbags, remote central locking, steering wheel-mounted USB/Aux connection controls and two rear Isofix child seat mountings. 

Active models get a seven-inch infotainment system with air conditoning and a DAB radio, while Allure specification adds 15-inch alloy wheels, front fog lights, a reversing camera and keyless entry and go. Also available is Peugeot's MirrorLink technology, which connects to the users' Android, Windows or Blackberry phone.

Top-spec Feline versions of the 108 start at £11,845, and come quipped with leather upholstery and dual zone air conditioning as well as leather trim inside.

The 108 TOP features a retractable fabric roof that can be opened and closed electrically at any speed, and is priced from £10,345. Peugeot is aiming to get customers personalising their cars, wth eight body colours available alongside three roof colours and a number of themes for the interior.

Although built alongside the Citroën C1 and Toyota Aygo, the new 108 will also compete against those models in the crowded city car market. The new C1 will also go on sale in July with prices also starting from £8245. It's expected that Toyota's Aygo will also follow that structure, although official pricing has yet to be confirmed.

Boyan Marinov

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Comments
10

1 May 2014
I had an email from Peugeot regarding the 108, which I'd shown an interest in.
The extent of my personalisation was I wanted a blue one, but presumably getting a car which is quietly understated will be met with derision at my local dealer. I'm sure that, if they tried really hard, Peugeot will be able to build me a car that suits my personality. They can always sneak it into the dealership so that others aren't tempted to go for the same.

1 May 2014
Bit steep actually. The current model is heavily discounted and selling well against the Sandero. For 8k I'd be sniffing round the nearly-new 508s...

1 May 2014
sirwiggum wrote:

Bit steep actually. The current model is heavily discounted and selling well against the Sandero. For 8k I'd be sniffing round the nearly-new 508s...

Noone who wants this car would even look at a 508. A used 208 maybe.

Seems a lot more upmarket than the old car looks wise, to try justify the price. In reality, its hits its niche really well. I think Toyota might of shot themselves in the foot with the facelift of the current version, as I doubt the new one will look much different.

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1 May 2014
Still no interior shots?? ...

1 May 2014
Seems a lot, but give it a couple of months and discounts will abound

Suzuki QT wrote:

Still no interior shots?? ...

Google it, they're out there. Bit of a mess inside if you ask me.

1 May 2014
superstevie wrote:

Seems a lot, but give it a couple of months and discounts will abound

Suzuki QT wrote:

Still no interior shots?? ...

Google it, they're out there. Bit of a mess inside if you ask me.

Having sat in one, the experience is very similar to the previous models; great for those who appreciated their honesty and character. Touch screen system seemed good.


"Work hard and be nice to people"

1 May 2014
Personalisation is a great idea, and of course many of these choices will require a factory order, so i hope people dont mind waiting. On a personal note, it would be nice to be able to personalise it by not having those awful dark tinted rear windows, but sadly even with a factory order that seems to be one step of personalisation too far for Peugeot

1 May 2014
artill wrote:

On a personal note, it would be nice to be able to personalise it by not having those awful dark tinted rear windows, but sadly even with a factory order that seems to be one step of personalisation too far for Peugeot

Yes, but just think of the advantages. Getting one in a dark colour will make it look like you're driving...... a small van :)

1 May 2014
With city run-abouts priced at well over £8 grand the rise and rise of Dacia is bound to continue. Not only Volkswagen but other manufacturers will be forced to introduce budget models\brands for price conscious buyers who do not wish to be ripped off in the name of perceived quality-and-or-reliability.

5 May 2014
Peugeot have the configuration tool on their website for the 108, with the Active model with rev-counter, spare wheel and metallic paint taking the 1.0 3 door to just over £10k. The centre console does remind me of the Punto Sporting from a few years ago, but overall it does seem a car worth considering. The fact that there are a lot of new models coming out this year and next may mean that the price becomes subject to discounting by eager dealers.

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