The French manufacturer aims to give the 108 a range of "ultra-efficient three-cylinder engines" and a kerb weight as low as 840kg. The model will again be produced alongside sister models from Toyota and Citroën in the Czech Republic.
Measuring 3.47m long and 1.6m wide, the new 108 hatchback comes in both three-door and five-door forms, supplemented by the addition of a new convertible version that has a fabric roll-back roof that's likely to command a premium of around £1000 over a standard hatch. Peugeot says the electrically powered convertible roof is 80cm wide and 76cm long and can be opened in stages.
The styling of the new car is more sophisticated and polished than the outgoing model, as befits Peugeot’s attempt to be seen as a more upmarket and premium competitor in the mainstream car market.
The tightly fitted headlamps and grille give the car a similar look to the new 308, while the rear lights have the same 'lion’s claw mark' rear-light cluster graphics. The tailgate has a single-piece glass exterior skin.
Peugeot says that the 108's cabin "feels like it comes from a much large premium car". The speedo housing is, once again, mounted on an adjustable steering column and includes an analogue speedo and LCD screen.
More upmarket options will include a 7-inch infotainment touchscreen, keyless entry and push-button start and automatic air conditioning. The touchscreen operates the MirrorLink system for Android, Windows and Blackberry phones and uses an app to work with Apple phones, too.