Following Volvo's earlier confirmation that the new arrival will take a name, rather than an alphanumeric designation into production, a new trademark filing suggests it will be called the Embla.
The manufacturer filed a trademark application for the name with the European Union Intellectual Property Office late last year. A Volvo spokesperson refused to confirm the brand's intentions for the nameplate, but with the model's reveal date approaching and given that outgoing Volvo boss Håkan Samuelsson has already confirmed its name will start with a vowel, it seems a likely outcome.
Embla was the name of the first woman in Norse mythology, which could signal a naming strategy for future models centred around Volvo's Scandinavian heritage.
Due in 2022 as a production-ready version of the bold Concept Recharge shown earlier this year, the new arrival will provide Volvo with a long-awaited entry into the increasingly important full-sized electric SUV segment, into which most premium-oriented manufacturers have launched their debut EVs in recent years. Volvo’s existing pure EVs, the XC40 Recharge and coupé-backed C40 Recharge, sit a segment lower and use the same CMA platform as the conventionally fuelled XC40.
Meanwhile, the XC90 successor will use Volvo’s new SPA2 platform. This evolved version of the current car’s architecture will accommodate a choice of combustion and pure-electric powertrains. It will be the first production car to use the new underpinnings before they are rolled out to other Volvo models and sibling brands owned by parent company Geely Auto. As part of a new platform-sharing agreement, Geely will in turn offer Volvo access to its latest SEA architecture.
The Concept Recharge heavily hinted at how Volvo will ensure its new flagship EV retains the XC90’s core characteristics while ushering in a totally new approach to exterior and cabin design, as well as a host of advanced new technologies. The Swedish brand’s biggest model remains a consistently strong seller, even as the current, second-generation car enters its seventh and final year on sale. In the first 10 months of 2021 alone, the XC90 accounted for around 6.5% of Volvo’s global sales, putting it third only to its XC60 and XC40 SUV siblings.