Mercedes-Benz has revealed pricing for the V6-engined X350d variant of its its X-Class pickup truck: the range-topping X350d 4Matic, due for first deliveries in November, is priced at £38,350, or £46,020 after VAT.
It's only available in top-spec Power trim, although three specs are offered across the X-Class range: Pure, Progressive and Power, with even the entry-level Pure benefiting from automatic emergency braking, lane keep assist, traffic sign recognition, a reversing camera and hill start assist as standard.
Starting at £27,310 without VAT - or £32,772 including it - the X-Class is priced at around £200 more than the Amarok, rising to £34,100 (£40,920 including VAT) for the next-up X250D auto - almost the exact same price as its closest rival, the Volkswagen Amarok.
Progressive, priced £1200 above Pure, gets 17in alloys, heated mirrors and load-securing rails. The range-topping Power gets 18in alloys, part-synthetic-leather upholstery, LED tail-lights and keyless entry and start.
Mercedes first revealed its much-anticipated new premium pickup to the public at the Frankfurt motor show.
The X-Class is a five-seat, four-door crew cab pickup with a separate chassis, four engine options, as well as a choice of selectable or permanent four-wheel drive, and six-speed manual or seven-speed automatic transmission. As well as the three trims, the X-Class is offered with three varieties of dashboard finish, six upholstery options including two in leather.
Mercedes claims excellent off and on-road performance. The X-Class’s suspension consists of coil-sprung double wishbones at the front and a coil-sprung, five-link live axle at the rear. Long spring travel, good articulation and precise wheel control are features, along with "a high level of driving dynamics and ride comfort on the road". Driving character can be altered via the Dynamic Select option providing comfort, eco, sport, manual and off-road choices.
The company says the X-Class can be used as both a rugged, off-road-capable pickup as well as a vehicle for urban families. Mercedes is aiming to meet the rising demand for pickup trucks with the refinement and convenience of a conventional car. Besides its robust construction and sophisticated suspension, the X-Class’s premium cabin, connectivity, extensive safety aids and scope for personalisation are all intended to extend its appeal beyond the traditional pickup buyer looking for a workhorse.
The X-Class's core markets are Argentina, South Africa, Australia, Brazil and New Zealan. The pickup has been extensively tested in those countries, says the car maker. Inspiration comes from the more rugged end of Mercedes' vehicles - the G-Wagen and Unimog are said to have influenced the C-Class's design. Its core buyer types are businesses, landowners, families, adventurers and free spirits, according to designer Gorden Wagener: "It's a vehicle of opposites: hot and cool, tough and elegant, wilderness and civilisation."