Lamborghini to prioritise unexpected specials over retro cars

Lamborghini CEO Stephan Winkelmann has hinted that the firm will launch an off-road-oriented version of the Huracán after an unusual prototype was spotted testing last week.

Asked if the test mule is being used to develop a road-going version of 2019's Sterrato concept, Winkelmann told Autocar: "It's a bit early to talk about it, but be surprised. Lamborghini is always unexpected. We have to play out of the normal field, and I think we have a great opportunity to do something special in the super-sports car business which hasn't been seen so far."

His comments suggest a production-specification Sterrato – which would be essentially unrivalled as a high-riding, off-road-ready supercar – is one of the four new products that Lamborghini has confirmed for launch during 2022. 

Asked if 'unexpected' cars such as this are more interesting for him than retro-inspired creations like the Countach LPI 800-4, Winkelmann said: "For sure. Retro cars are good from time to time. I think the Countach was a great thing. But our brand has to look forward. We have to have a big windscreen and small rear-view mirrors.

"It's important to understand the history, to look into what happened in the past, but the projection has to be that we have to be innovative; we have to be disruptive and always unexpected." 

Winkelmann's indifference to heritage-inspired one-offs and limited editions is well documented. At the unveiling of the Countach last year, shortly after beginning his second term at the helm of Lamborghini, he told Autocar: “I left the company with the idea that we were never going to make a retro car, never ever. So I came back and said ‘why are we doing this now?’ But when we looked at the car and talked about it, I was happy to do it.”