Lincoln reveals flagship luxury saloon
14 November 2007

Lincoln unveiled the MKS luxury saloon at the LA show today.The MKS will replace the Town Car as the firm's flagship model, though the ageing Town Car will stay in production - doing the MKS no favours in its task to improve Lincoln's prestige image and bring new buyers to the brand.One of the key aspects intended to achieve this is the claimed fuel-efficiency of the MKS. Though you wouldn't normally associate a 3.7-litre V6 with economy, this is the first model to use Fords new turbo direct injection technology, providing the power output of a V8 with the economy of a V6.As well as this, the MKS introduces a new design direction for Lincoln. Wider grill, lower roofline and wraparound headlights all give the appearance of a more modern, sporting car with plenty of big car luxury for the American market. Appropriate, as Lincoln is a US-only brand.Lincoln has suffered a huge decline in sales and popularity over recent years, and with this the first in a new era of Lincoln models, there are few cars at the show with as much to prove as the MKS.

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