This base rate gives the subscriber access to a standard-spec Jaguar E-Pace. There are higher tiers in the scheme, with the full Jaguar and Land Rover ranges available for subscription. For example, users can pay £2200 a month for a Range Rover Sport HSE. Users are given one car for the 12 month contract, and cannot switch to a different car part-way through.
The scheme, called Carpe, is available without a deposit. The monthly fee covers vehicle rent, servicing, maintenance, insurance, roadside assistance in case of a breakdown and delivery.
High-mileage drivers are the main target of JLR’s new service, which follows similar ones from Porsche, Volvo and BMW. There is no mileage limit on the scheme, but users will be offered a new car if their mileage exceeds a certain, undisclosed figure. The replacement car will be "equivalent or better" than the subscriber's original car, a Jaguar Land Rover spokesman said.
Sebastian Peck, managing director of JLR’s InMotion mobility service arm, said: "We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution."
Carpe is only in its infancy, but it will expand following feedback from early customers.