Jaguar is set to enter the profitable but hyper-competitive compact executive market by 2015, according to its new company global brand director, Adrian Hallmark.
It’s likely that the new model range will kick off with a Boxster-rivaling roadster, inevitably raising comparisons with the legendary E-Type. According to Hallmark, Jaguar has decided that it needs, initially, at least, a small sports car for reasons of "image" and a saloon for reasons of "volume".
Talking to industry website Automotive News Europe, Hallmark said that Jaguar needed smaller models at a lower price point. "We need to play in that world," he said, referring to the BMW 3-series and Audi A4. He added that should Jaguar give the new model line the green light, the aim would be to produce "elegant cars with great technology…and a sense of occasion that positions us above the competition".
Hallmark revealed that the car maker was "at the beginning of the [development] process" which means the first model in the series will probably not arrive in the showrooms until the summer of 2015. Autocar understands that the new cars will be rear-wheel drive, using similar running gear and suspension systems to the XF and XJ and be based on a new platform.