Production pick-up's truck's design is "finished" according to new design boss Luc Donckerwolke
3 December 2018

Hyundai will launch a pick-up truck based on the 2015 Santa Cruz concept “as soon as possible”, with a Kia version expected to arrive not long after. 

The Korean carmaking group has been keen to enter the truck market, which is particularly lucrative and essential for the US, but other car launches and a growing focus on electrification have pushed the launch of the car back a few years.

Autocar spoke to Luc Donckerwolke, new Chief Design Officer at the Hyundai Motor Group , who said “You’ve seen the [Santa Cruz] pick-up from the 2015 Detroit show, that car is under development at Hyundai”.

When asked how soon it will arrive, Donckerwolke said “as soon as possible. From my side [design] it is finished, the process to put it into production is now under way”.

With a 2020 launch looking likely, it remains to be seen whether Hyundai will target the American ‘compact’ truck market, dominated by models such as the Ford Ranger and Toyota Tacoma, or instead look to take on the hugely successful Ford F-150 in the full-size segment. A truck in the former category would give it a broader global market appeal.

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If Kia does launch a Ford Ranger rival, it could come to Europe to compete in the ever-expanding pick-up market, recently joined by Mercedes, Fiat and Renault competitors. Donckerwolke also confirmed that a Kia version of the pick-up, with exterior and interior design differences, is also under consideration, but would arrive later. 

Kia’s new US chief operating officer, Brit Michael Cole, claimed a pick-up is “something we could look at” but not until the firm’s range of SUVs was up to full strength. Next year the brand will launch a production version of the Telluride large SUV, completing the firm’s US utility range.

Luc Donckerwolke was recently promoted from being design chief at the group’s luxury brand, Genesis, to heading up all three brands. The former Bentley, Lamborghini and Audi design director supersedes Peter Schreyer, who after 12 years as head of design has moved to an advisory capacity. 

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Comments
3

3 December 2018
And they say the Chinese do cheap knock offs, if I was Volvo I'd be a bit angry right now.

3 December 2018

Hyundai would be very brave to enter the US  full size pickup market,in the US & Canadian markets the Blue Oval sells well ove one million units of the F series truck Chrysler & GM trail behind but still over half a million units each, Nissan % Toyota have entered the market with the Titan & Tundra but have hardly made a dent in the Big Three's market share even though both models are built in the US. Even the smaller size pickup market has some very established compitition so either way Hyundai will have a mountain to climb

 

3 December 2018

I've been saying there's a market for smaller pick-ups.  Jeep's Wrangler launched this week is another that's too big.  This Hyundai and the Kia will sell like hot cakes.

I say my bit, then go. So although I'm interested in what you may initially say, I don't care what you think about what I've written, so I won't read whatever your reply is.

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