The Santa Cruz concept hints at a potential production model that could exploit the growing desirability of 'Crossover Utility Vehicles' (CUVs).
Hyundai Motor America chief executive Dave Zuchowski said: "55 per cent of US buyers are buying trucks. CUVs, not pick-ups, are driving that growth".
"We must secure a greater share for our existing crossover products and develop new products for emerging truck markets".
Hyundai intends the five-seat Santa Cruz to appeal to 'millennialists'. Mark Dipko, director of corporate planning, said: "They are the second-biggest group of car buyers. They live in [urban] areas but don't have space for a traditional pick-up. They have tighter parking on streets and generally more congestion.
"We call these buyers 'urban adventurers' and this car satisfies their need for urban expression".