This is the Hyundai Genesis; a statement that on its own begs yet more questions, like a 'what now?’ and ‘why would I?’
So, let’s take a step back to frame the Genesis. Assume for a moment you’ve got the best part of 50 grand in your pocket (or, more likely, £600 a month), and that you’re looking for an executive car.
You have the choice of the traditional executive players: Mercedes-Benz, Audi, Jaguar , BMW, Lexus or Volvo, or perhaps Land Rover or Porsche if you fancy an SUV.
You might be odd enough to think about an Infiniti, or heck, for less than £50,000 these days you could even buy a Maserati.
But just for a moment, let’s pretend too that you don’t care about carbon dioxide emissions, so a powerful diesel or a small turbo petrol engine are not necessarily for you. Nope, owning a saloon with a CO2 figure that’s north of a Ferrari California's is just dandy.
You could have a Hyundai Genesis. ‘Tough sell’ doesn’t even begin to cover it, does it?
Hyunda's executive car is now in its second generation, although a third generation - the G90 is earmarked. It’ll reach the UK with a steering wheel on the correct side and is priced from £50,000.