The new GMC Hummer EV, the first in a line of premium electric SUVs and pick-up trucks to use the revived badge, will be revealed tonight (Tuesday).
American automotive giant General Motors (GM) confirmed earlier this year that it planned to unveil the reinvented Hummer at an event in May, but it delayed the event until now due to the coronavirus pandemic.
The Tesla Cybertruck rival will be revealed in an online launch event, along with television adverts that will be screened during coverage of the Baseball World Series and talent show The Voice.
Ahead of the reveal, Hummer has teased the EV's new 'crab mode', which utilises four-wheel steering to allow it to travel in a diagonal direction. Hummer says the function is "tailor-made for off-roading customers".
The Hummer EV is referred to as "the world's first super-truck". With around 1000bhp and 11,500lb ft of torque, it's claimed to be capable of 0-60mph in 3.0sec and takes its power from GM's new Ultium battery pack, which is capable of "super-fast charging" and expected to offer a range of up to 400 miles.
Previous information released confirmed that the truck will feature a so-called infinity roof with removable glass panels to offer a open-air driving experience, while the design of the platform-sharing SUV variant looks to be modelled heavily on the iconic Hummer H2, which went out of production in 2009.
The EV will also feature an Adrenaline mode, which can be expected to offer similar performance-enhancing functionality to Tesla's Ludicrous mode.
GMC vice-president Duncan Aldred said: "GMC builds premium and capable trucks and SUVs. The GMC Hummer EV takes this to new heights.”
The new model will be built at GM's Detroit-Hamtramck factory in Michigan, US.
GM is investing $7.7 billion (£5.9bn) into preparing its US factories for the shift to electrification over the next four years, with the Detroit-Hamtramck facility being upgraded at a cost of $3bn (£2.3bn) to produce electric trucks and vans.
The large EVs will sit atop a new skateboard-style chassis, similar to that of American start-up company Rivian, which combines motors and batteries for cheaper production costs. Around 80,000 units per year are expected to be produced.
The first model, currently known as Project O, is expected to be followed by a hardcore performance version in 2022.
Regarding GM’s choice to develop premium EVs before more affordable models, Auto Forecast Solutions’ Sam Fiorani told Reuters: “It makes perfect sense to hit the high end of the market in order to generate some revenue that might actually turn a profit.”