The move suggests that Ford is planning to grow the Mustang nameplate into a fuller model line, taking advantage of its heritage in the US market while lending it authority in the crucial Chinese market. Sales of the current Mustang in Europe, where it dominates its sector, also suggest the name resonates globally.
Ford also announced today that it will begin taking deposits for the Mustang Mach-E in the US and Europe immediately after it's revealed, with the first wave of buyers being offered the option of a highly specced First Edition model. However, full pricing hasn't yet been announced, while Chinese buyers won't be able to put down a deposit until a later date.
Deliveries of the Mustang Mach-E are expected to commence in 2020, suggesting the car in Los Angeles will be a production model rather than a concept. Ford is understood to have had huge internal debates over using the Mustang name in production. The new model was given the 'Mach 1' tag during early development because of strong public opinion against the use of the branding historically reserved for Mustangs, but Ford has now decided to combine both.
The new car is the first Ford designed as an electric car from the ground up, with a bespoke new platform enabling both rear and four-wheel drive. It will crown the brand’s wide-reaching electrification plan under which European customers will be offered a hybrid, plug-in hybrid or fully electric version of every new model launched.
The only technical detail Ford has officially revealed is the car’s range: it will be capable of 370 miles of WLTP-certified range on a single charge, beating the Tesla Model X (351 miles) and Jaguar I-Pace (292 miles). A less expensive version with less battery capacity and range is also expected.
Ford claims charging will be “effortless” and it is “redesigning the ownership experience to ensure it addresses customer pain points that currently hold back broad [electric car] adoption”. The car’s performance remains undisclosed, although chairman Bill Ford has previously claimed it “is going to go like hell”.
At a Bank of America summit last month, a Ford presentation showed that it would offer a higher-performance variant of the electric crossover, targeting the more accelerative versions of Tesla’s EVs.