Land Rover's design boss wants to introduce a continual design improvement process and more Evoque derivatives
Jim Holder
27 March 2013

The Range Rover Evoque is likely to usher in a new style of updating cars for Land Rover, according to design boss Gerry McGovern.

Speaking at the New York motor show, McGovern said he was trying to change the established practice of introducing mid-life product updates for a process of continual improvement.

"With the Evoque in particular, I don't want to be in a position where I have to change the front end for the sake of it," said McGovern.

"We have to keep it fresh, but that doesn't mean changing the design necessarily, it could mean offering different finishes, materials, technology and so on, in a series of updates when they become available."

McGovern also confirmed a need to keep the Evoque relevant by launching new derivatives. Although he played down the likelihood of the Evoque cabrio concept making production imminently, he suggested a hot version of the baby SUV was likely.

"It's about picking the derivative that will have the most impact," he said. " It's true that we have more ideas than capacity, so it's important to focus on what meets our ambitions best."

Our Verdict

Range Rover Evoque

The Range Rover Evoque draws heavily on style as a selling point, but also possesses the substance to back it up

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27 March 2013

What a good idea, my current car has not had any improvements since it was introduced three years ago. 

27 March 2013

Here's a radical idea....make updates retrofitable for existing customers...keep us happy Gerry!

27 March 2013

I think Project Khan has beat you too this one!

27 March 2013

Maybe with increasing use of electronics, the car equivalent of the App Store is not far away? I would love to be able to download and try some alternative shift programs for my auto 'box. 

28 March 2013

I thought it was Victoria Beckham that designed the Evoque?

she must have plenty of time on her hands now Becks has moved to PSG and is also off being an ambassador for Chinese football, so it would make sense that she can come out will all these updates...

23 April 2013



well, this is really a nice post.I really like the way you start and conclude your thoughts. Thank you so much for this information. keep posting such good stuff          home improvements


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