First Cupra model with bespoke styling will make its debut at Geneva motor show
15 February 2019

Cupra will reveal its first standalone model, a coupé-SUV with bespoke styling, on 22 February ahead of the Geneva motor show.

Seat's new sister brand has released a single darkened teaser image of the rear of the concept car, showing a sculpted body that suggests the high-riding stance of a crossover with a sloping roofline. The machine also sports a distinctive LED light strip across the boot lid, which also features both the Cupra logo and the brand name spelt out.

Cupra says the new machine, which will be unveiled in an online event exactly one year since the brand was launched, will take “the high-performance vehicle to the next level” and offer “a unique driving experience.”

Brand boss Wayne Griffiths added that the concept “is a synthesis of what Cupra stands for”. It has been hinted that the car will showcase the future direction of the brand in terms of both design and technology.

The model, rumoured to be called Terramar, will be the first Cupra whose exterior design is a unique departure from Seat’s range, with the aim to help the brand distinguish itself from its parent company.

It adapts the bodystyle of the 20V20 concept seen at Geneva in 2015, but with a radically different look distinguishing the model from other, similar-sized Volkswagen Group SUVs.

It will be wider and lower than Cupra’s first model, the Ateca, with a sloping roofline, pronounced rear haunches and a front end design that takes inspiration from the Tarraco large SUV.

Autocar understands that the new SUV won’t be totally new under the skin, instead being likely to adopt the engine and running gear of the Ateca. That means the familiar EA888 2.0-litre turbocharged petrol engine, possibly with more than today’s 296bhp, mated to a variable four-wheel-drive system and a seven-speed dual-clutch automatic gearbox.

Our Verdict

Cupra Ateca 2019 road test review - hero front

The first model from Seat's standalone performance brand is an unconventional launchpad with some pace and precision, but lacks the hallmarks of a great driver’s car

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Cupra might also look to alter the car’s chassis and suspension components beyond simple tuning revisions. The car appeared to sport a wider track in previous leaked shots, which would in theory improve body control.

Cupra plans to reach 30,000 sales per year in the next three to five years and will hire brand-specific staff.

Read more

Cupra Ateca review

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Comments
14

1 February 2019

Really quite depressing. The car industry would be better focusing on genuine progress. An SUV coupe? More like a taller, heavier, pointlessly aggressive and generally worse Golf R.

What’s the point?

1 February 2019
Just a reskin of a golf R then.

Why did they need to be their own brand again?

1 February 2019

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

FM8

1 February 2019
artill wrote:

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

It's giving us what we don't need and making us want it as well. It's brilliant... the marketing that is... not the car, that's a bit of a turd.

1 February 2019
FM8 wrote:
artill wrote:

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

It's giving us what we don't need and making us want it as well. It's brilliant... the marketing that is... not the car, that's a bit of a turd.

 

Lot's of stuff around that we don't need, doesn't stop us wanting it and sometimes buying it. Many new ideas go on to be sales champions, eg Qashqai, so let's see how is does. Sometimes brilliant marketing also means we buy something we definately don't want, never mind need. 

2 February 2019
How exciting.

16 February 2019

Your article has made me experience and deeply impressed, I hope you will have more interesting articles in the near future to share with readers.  happy wheels

funny

16 February 2019

 Anyone seen the Seat SUV Add?, boy, is that a strange one, young Girl cut triangular Hole in Ice and dives in, then three catchy ( read forgettable) statements are made, make you feel inadequate inadequate?

Peter Cavellini.

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