Following the launch of the upcoming BMW M2 in 2015, the firm's designers and engineers will focus their attention on creating the next generation of mainstream models.
“We want each and every model to have its own little world. We think that’s important in a market where we sell two million cars [BMW, Mini, Rolls-Royce] this year,” said Karim Habib, BMW brand design director.
“We need to maintain exclusivity, and if anything we will make them more separate,” he added.
BMW’s core model range of 1-, 3-, 5- and 7-series models have styling that has developed to give each one a distinct identity, a trend started in the late 1990s under Chris Bangle after BMW was criticised for making small, medium and large versions of the same car.
Today the 3-series, for example, has crisp-edged styling, whereas the 5-series has a softer look.