The shock confirmation came courtesy of the German brand's CEO Markus Duesmann, who, when asked if an Audi pick-up was a possibility, said: "I can't promise that we will do one, but we are looking into it."
After Duesmann's response, Bentley CEO Adrian Hallmark jokingly added: "I would not love to have one in the Bentley portfolio."
Audi would not be drawn into giving any further details about any potential pick-up model, but Duesmann did say: "Actually, we will present – not too far from now – maybe something", hinting at the possibility for an imminent concept unveiling or an official confirmation of the model.
As part of its annual conference, the firm showed off the new Audi A6 Avant E-tron concept, and will soon unwrap the third and final entry into its Sphere concept family, the city-oriented UrbanSphere SUV, but neither of these would seem to be obvious candidates for an open-backed body variant. In 2019, however, the firm showed off the outlandish AI:Trail concept, a high-powered electric off-roader with Level 4 autonomous functionality, which could provide the basis for a future production model.
One possibility at this stage is that Audi could leverage its relationship with parent company Volkswagen to launch its own version of the upcoming second-generation Volkswagen Amarok, which is itself based on the Ford Ranger as part of a strategic partnership between the two companies.
Previewed in a series of design sketches and set to be revealed in a matter of months, the Amarok will be built by Ford in Silvertown, South Africa, and will be offered with either a 2.0-litre diesel four-cylinder or a new 3.0-litre diesel V6.