Currently reading: Aston Martin shelves production plans for Rapide E electric saloon
Rapide E will now become an electrification research project as limited production plans are axed, Autocar understands
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2 mins read
10 January 2020

Aston Martin will not put its all-electric Rapide E saloon into production as originally planned, Autocar understands.

The Rapide E was first revealed in 2015 as a concept and confirmed for production in 2017. Aston had essentially finished the car’s development by the time it made its dynamic debut at last year’s Goodwood Festival of Speed. It was planned to make limited production at the end of last year, with 155 examples mooted at an undisclosed price.

However, a source close to the firm has told Autocar it will now become a research project used to further Aston’s broader electrification programme, with no intention of producing customer cars. It’s not clear yet how many orders of the model were taken, or whether refunds will have to be issued.

The British firm is focusing most of its efforts on the launch of the DBX, a crucial model that it hopes will have the desired impact of improving its difficult financial position. First deliveries of the super-SUV will begin in the second quarter of 2020.

Aston issued yet another profit warning for December on Tuesday as CEO Andy Palmer described 2019 as a “very disappointing year”. Shares fell to an all-time low, below £4, not long after the news broke - down from £17 a share when the company was first floated. 

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Aston Martin Rapide S

Gaydon’s four-door grand tourer gets more power and panache, but hasn't evolved to quite the same transformative degree as its main rival, the second-generation Porsche Panamera

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13

10 January 2020

A concept shown five years ago of a car that's almost unsalable in standard form won't go into production. 

About as surprising as Prince Philip, a 93-year-old, retiring from frontline royal duties. 

10 January 2020
Seems everybody has forgotten that the shares launched at £19 each. Today they're just above £4 per share.

The Rapide E always used a fairly old style of electrification. One retrofitted rather than bespoke. That compromise would always affect performance, and with the Tesla being the accepted standard, it simply wouldn't get close.

If they had the orders, however, they'd still build it. Therefore the answer to your question is they didn't have enough demand to justify this.

And the documents Aston have released say they have 1,200 customer specified pre-orders for the DBX, and another 600 probably from dealers. Not a huge number.

Marek Reichman's designs just aren't working. Long since time he should have been replaced, and given CEO Palmer's reluctance to do the necessary it may be time for him to go too.

10 January 2020

From nearly 17 quid a share to 4 in just a year?

As I said so many times, Blundering from one crisis to another without a clue how to get out of its predicament and an electric car that the 9 year old Tesla model s would wipe the floor, walls and ceiling with let alone probably cost 10 times as much.

Pitiful. Let me have a try.

10 January 2020

An electric version of a 10 year old car was just a joke.

10 January 2020

I have to admit I thought about shorting this ugly bitch when it went public but got sidelined when I went long on Tesla at 190.

Ah well, dems da breaks

10 January 2020
Never liked the idea of betting on a car company to fail. Me and my son bought Tesla shares at $290. One reason was to spite 'shorters' and BEV luddites.

10 January 2020

Why doesnt Mercedes just buy the brand and have done with it ?

10 January 2020

really epitomises the rapid shift in automotive: a legendary brand that has possibly painted itself into a corner through having such a sports and heritage-focused image. With rapid technological shifts towards autonomy and electrification these historically-strong brands need to make big changes simply to stay relevant and shift volume. I imagine they'll be snapped up by MB and made a super-sports arm of the company.

10 January 2020
michael knight wrote:

With rapid technological shifts towards autonomy and electrification these historically-strong brands need to make big changes simply to stay relevant and shift volume. I imagine they'll be snapped up by MB and made a super-sports arm of the company.

It's a very valid point. The technology within the vehicle being part of it. The other is the quality of R&D that a large company has available to it for simultaneously engineering a design, their wider experience in developing SUS-type vehicles. Then there is the price Aston (or JLR to a lesser extent) will pay for suppliers' new technology, whether in component materials or electronics.

When Aston and JLR were hooked into Ford's purchasing machine they had access to R&D and prices now unavailable to either. JLR stumbles along, but Aston may not be able to without an arm around it.

10 January 2020

 

... meanwhile Aston or Lagonda will bring on a raft of on-offs to lurk-in some discerning collectors.

Maybe One-2020? or V12 Brexit?

That's the same old British Way of Dying we all saw when Rover were toying themselfs with Mustangs V8s in the 75s/MG ZTs and that stupid MG XPower SV.

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