Currently reading: Aston Martin DB11 – first 1000 cars to be personally inspected by CEO
Andy Palmer has confirmed a plaque with his signature will be fitted to early cars
Sam Sheehan
News
1 min read
14 July 2016

The first 1000 customer Aston Martin DB11s will be personally inspected by company CEO Andy Palmer.

We've now driven the 2016 Aston Martin DB11. Read the review here.

In a Tweet released yesterday (shown below), the Aston Martin boss said a plaque with his signature would be mounted on the V12 engines of cars 1 to 1000 following his approval at the end of the production line.

The rest of the DB11 production run will be checked over by Aston Martin’s regular team of inspectors.

Insiders say the decision for Palmer to inspect the early cars was taken because the DB11 is the first all-new Aston Martin to arrive under his leadership.

It’s also the first Aston Martin to feature the brand’s new twin-turbocharged V12 engine, which is expected to make its way into models such as the next-generation Vanquish and V12 Vantage over an anticipated 15-year lifespan.

In the DB11, the 5.2-litre unit produces 600bhp and 516lb ft of torque. It replaces the discontinued DB9’s naturally aspirated 6.0-litre V12.

The first customer DB11s are due to be delivered late this year, before Christmas. Prices for the all-new model start at £154,900.

Read more about the Aston Martin DB11 here

Aston Martin Vanquish Zagato finalises chassis settings

Join the debate

Comments
5
Add a comment…
Badgerman 14 July 2016

Bang goes their ISO 9000 certification...

Unless of course Mr Palmer's going to go through Aston's Quality Assurance training process before undertaking his new duties. 'The rest of the DB11 production run will be checked over by Aston Martin’s regular team of inspectors', how thrilled they must be that their boss is going to give them time off for the first 1,000. Their job must be sooooo easy, clearly, anybody can do it! I'm surprised they bother employing them at all if that's case! Or am I being over cynical?

Nameplate on the engine? I thought that was reserved for the artisans that assemble each one. Or are they going to have 2 name plates on? Talk about an ego trip!

Deputy 14 July 2016

Maserati vs Toyota

Always made me laugh that Maserati promoted the fact that every car had 5 days of quality checks before shipping (whereas Toyota just builds in the quality through the supply chain/design and ships!)
rtwingo 14 July 2016

.

Nothing more than a marketing gimmick, and a pretty weak one IMHO.