Andy Palmer has confirmed a plaque with his signature will be fitted to early cars

The first 1000 customer Aston Martin DB11s will be personally inspected by company CEO Andy Palmer.

We've now driven the 2016 Aston Martin DB11. Read the review here.

In a Tweet released yesterday (shown below), the Aston Martin boss said a plaque with his signature would be mounted on the V12 engines of cars 1 to 1000 following his approval at the end of the production line.

The rest of the DB11 production run will be checked over by Aston Martin’s regular team of inspectors.

Insiders say the decision for Palmer to inspect the early cars was taken because the DB11 is the first all-new Aston Martin to arrive under his leadership.

It’s also the first Aston Martin to feature the brand’s new twin-turbocharged V12 engine, which is expected to make its way into models such as the next-generation Vanquish and V12 Vantage over an anticipated 15-year lifespan.

In the DB11, the 5.2-litre unit produces 600bhp and 516lb ft of torque. It replaces the discontinued DB9’s naturally aspirated 6.0-litre V12.

The first customer DB11s are due to be delivered late this year, before Christmas. Prices for the all-new model start at £154,900.

Read more about the Aston Martin DB11 here

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Comments
5

14 July 2016
For argument's sake, let's say Aston produces 5k cars per year. So that's 1/5th of a year Andy Palmer is going to spend standing at the end of the line waiting for a car to inspect. Every 25 minutes a new Aston is born, and he's going to at the end of the production line for two and a half months waiting on them. So, the question is he going to give them a very brief inspection and cut corners? Or is someone else going to be doing his job for two and a half months?

14 July 2016
A quality system begins with the people who are building the car, and the training they receive. They've got to be allowed to call out issues, be empowered enough and thanked for spotting problems during production. Because quite frankly, sometimes later down the line you just can't see the issue until it's out in the field. Fix it when it's being built and you save the company money; the further away from that moment the more it costs. But the guy at the end who inspects all the cars adds no value to the process. Everybody before him should be aiming to put him out of a job! He can't fix any problems and he can't see anything more than you or I. And by that stage, it's too late; it should have been right when manufactured! The aim for Aston must be zero-defects, and that can only happen by having an integrated quality system throughout production, not final inspection.

14 July 2016
Nothing more than a marketing gimmick, and a pretty weak one IMHO.

14 July 2016
Always made me laugh that Maserati promoted the fact that every car had 5 days of quality checks before shipping (whereas Toyota just builds in the quality through the supply chain/design and ships!)

 

 

 

14 July 2016
Unless of course Mr Palmer's going to go through Aston's Quality Assurance training process before undertaking his new duties. 'The rest of the DB11 production run will be checked over by Aston Martin’s regular team of inspectors', how thrilled they must be that their boss is going to give them time off for the first 1,000. Their job must be sooooo easy, clearly, anybody can do it! I'm surprised they bother employing them at all if that's case! Or am I being over cynical?

Nameplate on the engine? I thought that was reserved for the artisans that assemble each one. Or are they going to have 2 name plates on? Talk about an ego trip!

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