Seat has only just launched the Ateca, and announced the imminent arrival of the smaller Arona, but is already actively considering ways to broaden its new SUV portfolio. Luca de Meo, the company’s CEO, said at Geneva that the company is both considering new variants and sportier versions.
“The next big thing will be about the reinterpretation of the SUV,” he said, “all the possible shapes, variation on theme and variation on the topics. The SUV is not a fashion thing, it’s a strength. It is a new interpretation of the sports car.”
De Meo said that Seat’s move to chase more affluent buyers – the average transaction price of its cars is moving north of €20,000 across Europe – has sharpened its appeal for aspirational cars. Although he didn’t commit to any specific models, he confirmed that a coupé version of the Ateca with a lower roofline is being actively considered, alongside a bigger model which we’ve already reported on, and which will almost certainly follow the Skoda Kodiaq in offering seven seats.