Spanish brand plans to cater for SUV demand with a wide variety of high-riding models, its boss has said
8 March 2017

Seat has only just launched the Ateca, and announced the imminent arrival of the smaller Arona, but is already actively considering ways to broaden its new SUV portfolio. Luca de Meo, the company’s CEO, said at Geneva that the company is both considering new variants and sportier versions.

“The next big thing will be about the reinterpretation of the SUV,” he said, “all the possible shapes, variation on theme and variation on the topics. The SUV is not a fashion thing, it’s a strength. It is a new interpretation of the sports car.”

De Meo said that Seat’s move to chase more affluent buyers – the average transaction price of its cars is moving north of €20,000 across Europe – has sharpened its appeal for aspirational cars. Although he didn’t commit to any specific models, he confirmed that a coupé version of the Ateca with a lower roofline is being actively considered, alongside a bigger model which we’ve already reported on, and which will almost certainly follow the Skoda Kodiaq in offering seven seats.

Seat considering sports crossover

“I can’t say today but we’re working on it, we see opportunities,” de Meo said, before cautioning that Seat needs to be careful not to do exactly what its sister brands are already offering: “if everybody goes up [in size] in the group then we will all end up doing exactly the same thing.”

Faster SUVs also seem to be highly likely, with de Meo admitting that he wants to increase the number of Cupra models, and saying that he has no problem with a performance SUV. “I see additional possibility in leveraging the whole story of Cupra. I don’t want to be more precise than this, but you need to remember that I represented Abarth when I was at Fiat, so I know this kind of thing can work – but you have to do it right.”

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Comments
6

8 March 2017
"alongside a bigger model which we’ve already reported on, and which will almost certainly follow the Skoda Kodiaq in offering three-row seating." Oh come on, it won't 'follow' the Kodiaq in offwring three-row seating, it will BE a Kodiaq with the slightest restyle, that is all. It will also put put the inappropriate Alhambra to death, thankfully.

8 March 2017
[quote=supermanuel]"It will also put put the inappropriate Alhambra to death, thankfully.[/quote] What's wrong with you people demanding that models or versions be axed. What's the problem with people having more choice? Is anyone forcing you to buy one by any chance? MPVs still have the best packaging in the business and they are right for some buyers. In the same sentence you imply that cars are too homogenised, and you wish that a large MPV with sliding doors, one of the last models in its kind and praised by the motoring press, should be discontinued.... Make peace with yourself, man...

8 March 2017
[quote=giulivo][quote=supermanuel]"It will also put put the inappropriate Alhambra to death, thankfully.[/quote] What's wrong with you people demanding that models or versions be axed. What's the problem with people having more choice? Is anyone forcing you to buy one by any chance? MPVs still have the best packaging in the business and they are right for some buyers. In the same sentence you imply that cars are too homogenised, and you wish that a large MPV with sliding doors, one of the last models in its kind and praised by the motoring press, should be discontinued.... Make peace with yourself, man...[/quote] Calm down love, you'll get your knickers in a twist. Try not to assume too much either. I have an MPV, not one with sliding doors admittedly, but a 7 seater dad wagon nonetheless. I have no problem with MPV's, I've had many in my time. I am also a firm believer in freedom of choice. My problem with the Alhambra is not that it exists, I approve of it's existence in fact. My problem with it is that it is at odds with what the SEAT 'brand' was supposed to stand for once VAG acquired it. It was VAG's Alfa Romeo wannabe brand, a plan that made sense until the SEAT range turned into one giant MPV-fest. I used the word 'inappropriate' very carefully in my post. If it had a Skoda badge on the front, and let's face it, that's the only alteration VW would have made, then it would have been a far more 'appropriate' car and would probably have sold by the million to the middle class anti-premium brigade, the sort who are salivating over a 7 seater Kodiaq now. Why Skoda was never given a version of the Sharan I'll never know. Why SEAT was given one is equally bemusing.

8 March 2017
I wonder at what point we will discover that if we reduce the height you get a vehicle that is lighter,faster, better handling and more economical?

8 March 2017
I wonder at what point we will discover that if we reduce the height you get a vehicle that is lighter,faster, better handling and more economical?

8 March 2017
"The SUV is not a fashion thing, it’s a strength. It is a new interpretation of the sports car" WHAT??? In what sense is an SUV a sports car, especially something in this class

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